Human behavior is largely determined by the perceived social norm. If at college one feels everyone drinks and does pot one will most likely drink and do pot. In fact, the highest risk for teenage drug and alcohol abuse right now is college as it is perceived in college that “everyone does it.” College students are 2x as likely to drug and alcohol than the same age non-college peers at this time.
If one feels bigotry is socially acceptable normative behavior one will most likely display bigotry behaviors. This was seen in Nazi Germany when average people became hateful to Jews as it was socially acceptable normative behavior.
This is why it is so important that we choose leaders who take charge in setting healthy normative behaviors.
This is why TV and movies and media act to set what a cultures normative behavior is. What people see on TV, you tube, ect. they are in fact more likely to copy and do. This applies for stupid or horrendous behaviors as well. The more people see ‘it’ the more ‘it’ feels normal and is PRECIEVED as the social norm even if it is not but it over multiple repetitions ‘it’ becomes the ‘new norm.’